According to Sam Altman (@sama), recent discussions on AI Twitter and AI Reddit feel increasingly artificial, despite the verified strong growth of Codex and genuine trends in the AI sector. Altman highlights several concrete factors, including the adoption of large language model (LLM) communication quirks by real users, highly correlated behavior among highly engaged online communities, and the influence of engagement-focused algorithms driving extreme hype cycles (source: @sama, Sep 8, 2025). He also points to pressures from platform monetization models and astroturfing by companies, causing a perceived loss of authenticity. For AI businesses, this shift signals the need for robust strategies to distinguish genuine thought leadership from orchestrated engagement, and to leverage authentic community interaction for brand trust and competitive advantage.